AHA! Awareness with Human Action seeks to contribute to the response efforts of the COVID-19 pandemic by preventing conflict and building social cohesion in Pakistan, Sri Lanka, Bangladesh, and broader South Asia. Through a collaborative approach, the project will increase outreach for initiatives that promote awareness of COVID-19 and constructive narratives that reduce discrimination, hate speech, and stigmatization against specific communities, primarily targeting religious leaders, women, and youth leaders as community influencers.

The conclusion of the project will result in enhanced capacities of religious and traditional leaders, women, and youth leaders to increase awareness on COVID-19 prevention and response that emphasize collaboration by different faiths and communities as well as increased conflict prevention-focused collaborative initiatives at national and regional levels to strengthen inclusive communities beyond COVID-19.

Consortium partners: AHA! Awareness with Human Action is funded by the European Union and implemented in a consortium of partners, including The Network for Religious and Traditional Peacemakers / Finn Church Aid, World Faiths Development Dialogue (WFDD), the Center for Peace and Justice – Brac University (CPJ), Center for Communication and Development of Bangladesh (CCD), Islamic Relief Worldwide (IRW), Youth Development Foundation (YDF), Sarvodaya, INEB, AMAN, UNOY, and KAICIID. The project began in July 2020 and continues for 18 months.

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